Apparel retail and bulk characteristics of different channel mode

Until today in development of sportswear, according to the development scale and brand maturity can be divided into retail brands and bulk movement brand, retail sportswear brand such as adidas, Nike, li ning, anta, 361, hongxing,, peak, etc. , group sports like rain in maple sports brand, although is a sports brand, but facing retail and bulk movement brand customer base, distinctive retail sportswear brand because the face of different customer base, the products have different personality traits, each age group buying sportswear brand because of the size and maturity are not strong retail brand, only differences in customer base, the main group is given priority to, can be said to be to eat the rest of the retail brand & other; The market cake & throughout; 。 According to the direction of market development, sportswear manufacturer will directly to consumers, directly provide consumers with products and services, as a result, if the products and services in place, each brand will remain relatively fixed customer base.
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