inside the manipulative, tricky, devious, world-saving plan of the environmental voter project
by：Yufengling
2019-08-18
Red-haired woman in sportswear, Mary Elizabeth, holds a very bald blue baby when she opens the door.
She smiled slightly in the exhaustion of her new parents and was almost very friendly.
She wants to let the environmental voter program intern at the doorstep know that she really appreciates what her visitors are doing.
Yes, of course she will vote in the upcoming elections, which is very important!
But she can\'t really talk now.
I was standing in the hallway with the intern.
Adrienne La Ford, a junior at the University of taffz, looks like a cross between Zui desnell and Frances Beane Cobain
To get the exact promise.
So we really don\'t need more time for Mary Elizabeth.
We\'re done here.
For the same commitment, we continue to chase more people on this street near Boston, Jamaica Plain, and climb the steps of the piano player Carlos. He’s not home.
We rang the bell of ballerina Alex.
She\'s not there either.
These people are environmental activists.
At least, according to the algorithm we use to guide us to the canvassing list of each door.
The algorithm analyzes the combination of consumer and demographic data to determine that Mary Elizabeth, Carlos and Alex may be the people who give the most priority to climate and the environment and may need to encourage them to vote.
According to the environmental voter program, it is about 89% accurate.
We know with 100% accuracy.
Because this is public information.
Mary Elizabeth, Carlos and Alex missed the last few elections.
La Forte is here to urge them to participate in the primary election held in Massachusetts on September 4.
She wasn\'t in anthropology to pay the rent, and throughout the summer, La Forte went door-to-door to ask if these people were planning to vote in the upcoming primary.
If they do, would they mind signing a commitment that goes to the end? She will post it to their house later before the election as a good reminder
It sounds pleasant, but it\'s actually psychological manipulation.
The idea behind her request is to use the wishes of these voters to present their own best version
That is to say, those who commit, participate, and fulfill their commitments.
EVP sees itself as a field lab, testing and honing the best way to get environmental activists present in the polls. That’s it.
They did not make any arguments as to why environmental issues were important, nor did they try to convince their goals why it was important to vote, nor was there any pressure to vote for any particular candidate.
Will you vote for the promise?
The reason is that the Greens are very bad at voting.
For example, 2014 of registered voters appeared in the 44% midterm elections.
Only 21% of registered voters consider themselves environmental activists.
The EVP headquarters is just an ordinary shared office in downtown Boston with three full people living on any day
Time staff and about six interns.
From Boston headquarters to Boulder, it also relies on a team of volunteers across the country.
But its goal is: it plans to save the planet by making it their ideal self.
That is to say, the activists who voted.
Canvassing is only part of it.
Getting people involved in voting is a comprehensive operation for EVP, including phone calls, SMS campaigns, direct mail, email, and online advertising.
Every wording and format has been strictly tested.
This is the \"lab\" part of the action.
Anything EVP does other than the name of the organization does not mention \"environment \".
This is designed.
\"All the information we tested was just focused on one thing: what would increase the likelihood of voting,\" said EVP founder Nathaniel Stinnett . \".
\"The complexity of talking about a candidate, race, or problem doesn\'t get the best results, so we don\'t.
For example, in Tuesday\'s Massimo usetts Primary, traditional political observers are focusing on new and expensive congressional contenders, such as the heroine Wu Brianna and Anna Presley.
The first woman of color in the Boston parliamentary elections.
Presley is now challenging a long term.
The stalled seat in the House has just gained coveted recognition from the Boston Globe.
But at EVP you will never hear the names of their opponents.
Instead, the project staff talked about the fact that the election date was postponed from September 18 --
On the eve of Yom Kippur, if you have some sins to make up for, it is the Jewish festival --
Tuesday after Labor Day weekend
From the point of view of timing, this year is not the year of the presidential election, the primary election is likely to fail.
But for Stinnett, this is a golden opportunity for a long time.
Voters who voted in absentia and attracted the attention of some in power.
\"We like elections like this!
It\'s close to the frenzy, he said happily.
The reason for Stinnett is that politicians don\'t care what you think if you don\'t vote.
So if you\'re the most avid environmental activist in the world, but you never show up at a polling station, no one in Congress will give two seconds of attention to you or your concerns about climate change, protection or clean energy.
But if you vote
Especially in the worst and least sexy elections imaginable, such as the mid-term primary in Massachusetts --
Some politicians will start paying attention to what you care about.
They will promote laws and policies that reflect your beliefs.
In short, this is the goal of EVP and its testing, messaging campaigns, and esoteric techniques.
\"Climate change is not a small problem --
This is a crisis of survival . \"
\"Cutting is not used
The marginal scientific tool to try to solve this problem is unforgivable.
\"* The strategy to get people to vote by using their psychological habits, prejudices and quirks is now about 15 years old. In 2004, then-
Todd Rogers, a graduate student at Harvard Business School, became an assistant to Richard Taylor, a pioneer in behavioral economics and a subsequent Nobel prize winner.
Rogers is one of the first people to meaningfully apply behavioral psychology to practical politics, says Sasha Issenberg, author of The Victory Lab, an authoritative book on data
Promote the political movement.
On 2006, Taylor informally invited Rogers to join us.
Legendary social scientists, including Richard chardini, a famous persuasion psychologist.
Members of the group are aware that there is a lot of research on human decision-making
Issenberg said that the production was never applied to the psychology of voters, so they began to correct this negligence.
In the second year, Rogers established the data analyst Association.
Behavioral Psychology-
For political consultation.
It targets voters representing AFL.
Later, he consulted other political progressive organizations, including 2012 President Obama campaign (
There will be more soon. )
Meanwhile, Rogers
Now a professor of public policy at Harvard University.
Continue to publish research on voter psychology with other scholars.
A study by 2009 Rogers found that \"high turnout\" information (i. e.
Tell voters \"everyone is voting tomorrow! ”)
Produced better results than low
Switch options (i. e.
Tell them, \"No one will vote tomorrow. so you must! ”).
In 2010, his research showed asking how future voters would vote (
For example, \"Do you have a voting plan ? \")
He found evidence that in 2016 he was more effective than simply asking \"Will you vote ? \"up (
\"Did you vote yesterday ? \")
Will increase the possibility of a person to vote
And can answer with certainty.
Rogers and other social scientists have found that the reason people vote is predictable and consistent: We don\'t want to disappoint our peers, family and friends.
We want to live up to some of our ideals and be the kind of person our teachers and parents teach us --
People who participate in social and civic life.
The reason why we don\'t vote: we forget.
We had to work on shifts.
We have no one to look after our children for half an hour, and we don\'t want to deal with dragging them to the United Nations. air-
Condition Primary School.
We don\'t actually know who the candidate is.
Sad about not knowing.
Or our state government may have put in place some obstacles in an orderly way, such as ID cards and voter clearance, to prevent us from voting.
It is important that few of these obstacles relate to the deliberate refusal to vote.
Mainly in behavior.
This means they can change by changing the way people behave, not their thoughts.
In 2012, the Obama campaign signed a contract with the Association of analysts to help voters at the time.
Efforts to re-elect the president.
The staff of the Institute formed the transmission of information, but more importantly, they introduced a method to test its effectiveness.
There are two aspects to this approach: first, they randomly test their communication on a large group of subjects, send different types of persuasive emails, and then follow up the survey to assess the impact of each email.
Second, they figured out how to use demographic and consumer data to identify a compelling set of potential voters.
When Barack Obama was re-elected president in November 6, 2012, his campaign attributed the weak points of victory in part to the figures --
Enable target.
However, directing this attention to people who normally do not vote is a relatively new development.
New York state candidate for Congress Alexander okasio
Cortes has repeatedly attributed her surprising success in the recent Democratic primary election to her concern about Africa.
So many voters whose candidates ignore.
As Sean mcclevey recently pointed out
Voters who are also colored are more likely to support policies for overall progress, including legislation necessary for environmental interests, such as controlling carbon emissions.
As Stinnett repeats over and over again, the organization is not targeted at groups.
More specific than this.
It targets Mary Elizabeth, Carlos and Alisa on the plains of Jamaica.
This is the most important thing if Mary Elizabeth, Carlos, and Alisa appear in the polls. “[We’re]
Thank you very much for the work of EVP, \"said RL Miller, political director of the climate Eagle voting group, which is committed to the election of pro
Candidate for climate action
\"Apply Ocasio-
Cortes, stop chasing voters who swing from left to right, instead focus on rocking non
Voters become voters.
This sounds simple in these words.
But in fact, it has been several years since the idea was put into practice.
Nazarille steinette is an energetic man.
It is almost daunting to be so energetic. With deep-set steel-
Blue eyes, no hair on his head, he looks like Lex Luther, trying to pass as a Somerville accountant with Red Sox ball cap, plaid shirt and chinosHe laser-
Focus his intensity on a conference table surrounded by interns, looking at each one after another as he offers a workshop on psychology behind EVP Strategy.
Most of the interns are from Boston-area colleges.
Both their laptops and Nalgenes are full of stickers that a house of environmental non-profit interns might see: \"I
She smiled slightly in the exhaustion of her new parents and was almost very friendly.
She wants to let the environmental voter program intern at the doorstep know that she really appreciates what her visitors are doing.
Yes, of course she will vote in the upcoming elections, which is very important!
But she can\'t really talk now.
I was standing in the hallway with the intern.
Adrienne La Ford, a junior at the University of taffz, looks like a cross between Zui desnell and Frances Beane Cobain
To get the exact promise.
So we really don\'t need more time for Mary Elizabeth.
We\'re done here.
For the same commitment, we continue to chase more people on this street near Boston, Jamaica Plain, and climb the steps of the piano player Carlos. He’s not home.
We rang the bell of ballerina Alex.
She\'s not there either.
These people are environmental activists.
At least, according to the algorithm we use to guide us to the canvassing list of each door.
The algorithm analyzes the combination of consumer and demographic data to determine that Mary Elizabeth, Carlos and Alex may be the people who give the most priority to climate and the environment and may need to encourage them to vote.
According to the environmental voter program, it is about 89% accurate.
We know with 100% accuracy.
Because this is public information.
Mary Elizabeth, Carlos and Alex missed the last few elections.
La Forte is here to urge them to participate in the primary election held in Massachusetts on September 4.
She wasn\'t in anthropology to pay the rent, and throughout the summer, La Forte went door-to-door to ask if these people were planning to vote in the upcoming primary.
If they do, would they mind signing a commitment that goes to the end? She will post it to their house later before the election as a good reminder
It sounds pleasant, but it\'s actually psychological manipulation.
The idea behind her request is to use the wishes of these voters to present their own best version
That is to say, those who commit, participate, and fulfill their commitments.
EVP sees itself as a field lab, testing and honing the best way to get environmental activists present in the polls. That’s it.
They did not make any arguments as to why environmental issues were important, nor did they try to convince their goals why it was important to vote, nor was there any pressure to vote for any particular candidate.
Will you vote for the promise?
The reason is that the Greens are very bad at voting.
For example, 2014 of registered voters appeared in the 44% midterm elections.
Only 21% of registered voters consider themselves environmental activists.
The EVP headquarters is just an ordinary shared office in downtown Boston with three full people living on any day
Time staff and about six interns.
From Boston headquarters to Boulder, it also relies on a team of volunteers across the country.
But its goal is: it plans to save the planet by making it their ideal self.
That is to say, the activists who voted.
Canvassing is only part of it.
Getting people involved in voting is a comprehensive operation for EVP, including phone calls, SMS campaigns, direct mail, email, and online advertising.
Every wording and format has been strictly tested.
This is the \"lab\" part of the action.
Anything EVP does other than the name of the organization does not mention \"environment \".
This is designed.
\"All the information we tested was just focused on one thing: what would increase the likelihood of voting,\" said EVP founder Nathaniel Stinnett . \".
\"The complexity of talking about a candidate, race, or problem doesn\'t get the best results, so we don\'t.
For example, in Tuesday\'s Massimo usetts Primary, traditional political observers are focusing on new and expensive congressional contenders, such as the heroine Wu Brianna and Anna Presley.
The first woman of color in the Boston parliamentary elections.
Presley is now challenging a long term.
The stalled seat in the House has just gained coveted recognition from the Boston Globe.
But at EVP you will never hear the names of their opponents.
Instead, the project staff talked about the fact that the election date was postponed from September 18 --
On the eve of Yom Kippur, if you have some sins to make up for, it is the Jewish festival --
Tuesday after Labor Day weekend
From the point of view of timing, this year is not the year of the presidential election, the primary election is likely to fail.
But for Stinnett, this is a golden opportunity for a long time.
Voters who voted in absentia and attracted the attention of some in power.
\"We like elections like this!
It\'s close to the frenzy, he said happily.
The reason for Stinnett is that politicians don\'t care what you think if you don\'t vote.
So if you\'re the most avid environmental activist in the world, but you never show up at a polling station, no one in Congress will give two seconds of attention to you or your concerns about climate change, protection or clean energy.
But if you vote
Especially in the worst and least sexy elections imaginable, such as the mid-term primary in Massachusetts --
Some politicians will start paying attention to what you care about.
They will promote laws and policies that reflect your beliefs.
In short, this is the goal of EVP and its testing, messaging campaigns, and esoteric techniques.
\"Climate change is not a small problem --
This is a crisis of survival . \"
\"Cutting is not used
The marginal scientific tool to try to solve this problem is unforgivable.
\"* The strategy to get people to vote by using their psychological habits, prejudices and quirks is now about 15 years old. In 2004, then-
Todd Rogers, a graduate student at Harvard Business School, became an assistant to Richard Taylor, a pioneer in behavioral economics and a subsequent Nobel prize winner.
Rogers is one of the first people to meaningfully apply behavioral psychology to practical politics, says Sasha Issenberg, author of The Victory Lab, an authoritative book on data
Promote the political movement.
On 2006, Taylor informally invited Rogers to join us.
Legendary social scientists, including Richard chardini, a famous persuasion psychologist.
Members of the group are aware that there is a lot of research on human decision-making
Issenberg said that the production was never applied to the psychology of voters, so they began to correct this negligence.
In the second year, Rogers established the data analyst Association.
Behavioral Psychology-
For political consultation.
It targets voters representing AFL.
Later, he consulted other political progressive organizations, including 2012 President Obama campaign (
There will be more soon. )
Meanwhile, Rogers
Now a professor of public policy at Harvard University.
Continue to publish research on voter psychology with other scholars.
A study by 2009 Rogers found that \"high turnout\" information (i. e.
Tell voters \"everyone is voting tomorrow! ”)
Produced better results than low
Switch options (i. e.
Tell them, \"No one will vote tomorrow. so you must! ”).
In 2010, his research showed asking how future voters would vote (
For example, \"Do you have a voting plan ? \")
He found evidence that in 2016 he was more effective than simply asking \"Will you vote ? \"up (
\"Did you vote yesterday ? \")
Will increase the possibility of a person to vote
And can answer with certainty.
Rogers and other social scientists have found that the reason people vote is predictable and consistent: We don\'t want to disappoint our peers, family and friends.
We want to live up to some of our ideals and be the kind of person our teachers and parents teach us --
People who participate in social and civic life.
The reason why we don\'t vote: we forget.
We had to work on shifts.
We have no one to look after our children for half an hour, and we don\'t want to deal with dragging them to the United Nations. air-
Condition Primary School.
We don\'t actually know who the candidate is.
Sad about not knowing.
Or our state government may have put in place some obstacles in an orderly way, such as ID cards and voter clearance, to prevent us from voting.
It is important that few of these obstacles relate to the deliberate refusal to vote.
Mainly in behavior.
This means they can change by changing the way people behave, not their thoughts.
In 2012, the Obama campaign signed a contract with the Association of analysts to help voters at the time.
Efforts to re-elect the president.
The staff of the Institute formed the transmission of information, but more importantly, they introduced a method to test its effectiveness.
There are two aspects to this approach: first, they randomly test their communication on a large group of subjects, send different types of persuasive emails, and then follow up the survey to assess the impact of each email.
Second, they figured out how to use demographic and consumer data to identify a compelling set of potential voters.
When Barack Obama was re-elected president in November 6, 2012, his campaign attributed the weak points of victory in part to the figures --
Enable target.
However, directing this attention to people who normally do not vote is a relatively new development.
New York state candidate for Congress Alexander okasio
Cortes has repeatedly attributed her surprising success in the recent Democratic primary election to her concern about Africa.
So many voters whose candidates ignore.
As Sean mcclevey recently pointed out
Voters who are also colored are more likely to support policies for overall progress, including legislation necessary for environmental interests, such as controlling carbon emissions.
As Stinnett repeats over and over again, the organization is not targeted at groups.
More specific than this.
It targets Mary Elizabeth, Carlos and Alisa on the plains of Jamaica.
This is the most important thing if Mary Elizabeth, Carlos, and Alisa appear in the polls. “[We’re]
Thank you very much for the work of EVP, \"said RL Miller, political director of the climate Eagle voting group, which is committed to the election of pro
Candidate for climate action
\"Apply Ocasio-
Cortes, stop chasing voters who swing from left to right, instead focus on rocking non
Voters become voters.
This sounds simple in these words.
But in fact, it has been several years since the idea was put into practice.
Nazarille steinette is an energetic man.
It is almost daunting to be so energetic. With deep-set steel-
Blue eyes, no hair on his head, he looks like Lex Luther, trying to pass as a Somerville accountant with Red Sox ball cap, plaid shirt and chinosHe laser-
Focus his intensity on a conference table surrounded by interns, looking at each one after another as he offers a workshop on psychology behind EVP Strategy.
Most of the interns are from Boston-area colleges.
Both their laptops and Nalgenes are full of stickers that a house of environmental non-profit interns might see: \"I
