Sportswear huge potential market

Is the national fitness sports, sports apparel market is commercial, seems to be no relationship. Actually otherwise, sports there is closely linked with the business. At present, sports business has become a very important industry in China's commercial system, such as fuzhou China sporting goods expo 1998 has become the world's third big sporting goods exposition. Sports consumption has become an industry and the modern fashion. A new study suggests that the fitness activities to improve brain function. The brain produces a substance called acetylcholine, it can make people happy and pleasant. Therefore, both teenagers and the elderly, often take part in physical exercise can make people keep for a long time spirits, in a good mood, body comfortable, eventually to achieve the effect of healthy growth or prolong life. That's why people pay more and more attention to physical exercise and increase of sports consumption investment year by year. For the elderly, in addition to these wonderful body sense, more important is to participate in fitness activities and make them return to society, to participate in social, in the new social environment and new social group to find their own social status and social value, to shape their own image, establish themselves in the new group where the opportunities and occasions. Participate in fitness activities of all these changes can have to weaken or eliminate the elderly that eliminated by history, abandoned by society and various lonely boring and other negative effects brought by the negative psychology. Reduce psychological distress, can make the elderly to establish positive psychological reaction and life fun, and make their lives, especially spiritual life has become richer and joy. Wear comfortable, good performance of sportswear, can bring great convenience for fitness activities. Exercisers to ordinary clothing is not suitable for sports activities can be avoided, which can promote its dedicated to fitness activities. In addition to the functions and characteristics of the sports clothing, sports apparel production, design, color and fabric of the wearer psychological effect and influence by clothing learn and color has been confirmed. Style is concise, colorful and lively, a high quality fabric excellent sports clothes, will also cause the elderly domino effect of nervous system excitement, joy, and inspire human body whole body's positive response. Therefore, wearing their own happiness sports gym clothes for women, can make the elderly more vitality in the coruscate will inspire their enthusiasm for fitness activities and actively participate in spirit. A nation is made up of individual members, the national individual health will bring the whole nation's prosperity. Obviously, in a lot of merits of fitness activities, the important role of sportswear is absolutely can not be ignored. Spread in China folk, the ancient wushu, qigong, kicking shuttlecock, dancing, such as effective, suitable for the elderly fitness entertainment activities, and in one thousand during the transmission of popular, formed to match the different characteristics of sports clothing. Nowadays, with the popularity of sports, sports extension, the social popular fitness activities add to the badminton, table tennis, croquet, dancing, paper new sports and fitness equipment, aerobics, etc. The elderly in the fitness activities, although not to dress too high requirements, but with the deepening of participation, sports skills improvement, and to promote the development of nationwide fitness campaign and various competitions, performances and fellowship activities increased, people's movement for specialized clothing will naturally mentioned agenda. The development of nationwide fitness campaign to promote the development of China's sports business, also can promote the comprehensive development of China's sportswear market. Among them, the middle-aged and old sportswear consumption, there is huge potential waiting for people to develop.
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