under armour still feeling the pain from sports authority
by：Yufengling
2019-09-21
Sports apparel giant Under Armour\'s share price fell more than 20% to around $18.
This morning, the company missed revenue and sales expectations for the fourth quarter, while announcing the departure of its chief financial officer. Where to start?
On the one hand, Under Armour does bring in growth in revenue and sales, which is very good considering the whole clothing market, but, in the past and when sports continue to enjoy the sunshine moments, what it provides is far from being.
Revenue for the fourth quarter ended December.
31 increased by $ 12% to $1.
31 billion, but analysts had expected $1.
41 billion, the slowest growth in eight years.
Under Armour expects revenue to be close to $5 in 2017.
4 billion, an increase of 11-
12%, but it was disappointing given that analysts locked the figure at $6. 05 billion.
Kevin Plank\'s chief executive said: \"The challenges and disruptions in the North American retail market have weakened our performance in the fourth quarter.
\"One of Armour\'s biggest challenges is the destruction of the retail environment.
Matt Powell said: \"The bankruptcy of the sports authorities and sports huts has undoubtedly shocked the whole industry. in the fourth quarter, when both retailers were fighting for survival, the impact was greatest, sports industry analyst at sports group.
\"In the first quarter, we may still see the impact continue to exist, but after that the drag should end and the trend should return to normal,\" the gross profit margin fell to 44.
Due to the large number of shoes sold by the company, ranging from 8% to 48%, but for Armour, the profit on shoes is low.
Footwear revenue rose 36% to $0. 228 billion due to growth in running shoes and basketball shoes.
Curry and takeout.
As the company continues to invest in its online business, costs have soared 9% to $0. 42 billion.
On the positive side, directlyto-
Consumer revenue rose 23% to $0. 518 billion this quarter.
Net sales surged 5.
It is 9% in North America, but usually up 24%.
Excluding the project, earnings per share were 23 cents, but this did not meet analysts\' expectations of 25 cents per share.
Normally, holiday shopping in the fourth quarter promotes sales, but in the case of Armour, this does not help.
In addition, Under Armour announced that its chief financial officer, film Xiaomo, would step down.
David Bergman, senior vice president, will take over as acting chief financial officer.
Malloy left for personal reasons, but the timing was questioned by the investment community.
Retail expert Stacey Widlitz wrote on Twitter, \"as we know, there is a retail space in smoke. . . CFO leaving.
\"Nationalists will be delighted to hear Under Armour launch its first U-
Collection called Lighthouse
This is a women\'s custom sports bra and leg suit called Arris Project.
Leggings retail for $120 and bras for $50.
The Baltimore-based factory will use 3D printers as the company explores new ways to make goods.
In a compassionate deal, Armour\'s rival Nike
Prices also fell 11 cents to $53. 08.
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We would like to offer our comprehensive service to our customers who interested in custom t shirt design.
Although there are various available in the market (such as personalized shirts, personalized shirts, and personalized shirts), recent study results have made this personalized shirts custom t shirt design a preferred custom t shirt design choice of the people.
Dongguan Yufenglin Garment Co., Ltd. might focus its marketing efforts by highlighting its end product—improved technology and increased profits—not its producing methods.
This morning, the company missed revenue and sales expectations for the fourth quarter, while announcing the departure of its chief financial officer. Where to start?
On the one hand, Under Armour does bring in growth in revenue and sales, which is very good considering the whole clothing market, but, in the past and when sports continue to enjoy the sunshine moments, what it provides is far from being.
Revenue for the fourth quarter ended December.
31 increased by $ 12% to $1.
31 billion, but analysts had expected $1.
41 billion, the slowest growth in eight years.
Under Armour expects revenue to be close to $5 in 2017.
4 billion, an increase of 11-
12%, but it was disappointing given that analysts locked the figure at $6. 05 billion.
Kevin Plank\'s chief executive said: \"The challenges and disruptions in the North American retail market have weakened our performance in the fourth quarter.
\"One of Armour\'s biggest challenges is the destruction of the retail environment.
Matt Powell said: \"The bankruptcy of the sports authorities and sports huts has undoubtedly shocked the whole industry. in the fourth quarter, when both retailers were fighting for survival, the impact was greatest, sports industry analyst at sports group.
\"In the first quarter, we may still see the impact continue to exist, but after that the drag should end and the trend should return to normal,\" the gross profit margin fell to 44.
Due to the large number of shoes sold by the company, ranging from 8% to 48%, but for Armour, the profit on shoes is low.
Footwear revenue rose 36% to $0. 228 billion due to growth in running shoes and basketball shoes.
Curry and takeout.
As the company continues to invest in its online business, costs have soared 9% to $0. 42 billion.
On the positive side, directlyto-
Consumer revenue rose 23% to $0. 518 billion this quarter.
Net sales surged 5.
It is 9% in North America, but usually up 24%.
Excluding the project, earnings per share were 23 cents, but this did not meet analysts\' expectations of 25 cents per share.
Normally, holiday shopping in the fourth quarter promotes sales, but in the case of Armour, this does not help.
In addition, Under Armour announced that its chief financial officer, film Xiaomo, would step down.
David Bergman, senior vice president, will take over as acting chief financial officer.
Malloy left for personal reasons, but the timing was questioned by the investment community.
Retail expert Stacey Widlitz wrote on Twitter, \"as we know, there is a retail space in smoke. . . CFO leaving.
\"Nationalists will be delighted to hear Under Armour launch its first U-
Collection called Lighthouse
This is a women\'s custom sports bra and leg suit called Arris Project.
Leggings retail for $120 and bras for $50.
The Baltimore-based factory will use 3D printers as the company explores new ways to make goods.
In a compassionate deal, Armour\'s rival Nike
Prices also fell 11 cents to $53. 08.
Looking for a producer to fix your custom t shirt design problems? Then contact the custom t shirt design experts at Dongguan Yufenglin Garment Co., Ltd., offering a wide range of products across the global market. Visit Yufenglin Garment to find our best offer!
We would like to offer our comprehensive service to our customers who interested in custom t shirt design.
Although there are various available in the market (such as personalized shirts, personalized shirts, and personalized shirts), recent study results have made this personalized shirts custom t shirt design a preferred custom t shirt design choice of the people.
Dongguan Yufenglin Garment Co., Ltd. might focus its marketing efforts by highlighting its end product—improved technology and increased profits—not its producing methods.
