Latest products
what women want
by：Yufengling
2020-06-26
Michael barbarojuly 15, and Robie Livingstone almost gave up the positive lingerie buying experience. Ms.
Livingstone, 40year-
Old physical therapist in Menlo Park, California
, Tried all: discount chain (
\"Disappointing health \")
, Mid-range department store (“no service”)
As well as characteristic clothing stores in shopping malls (“16-year-
Old salesman \").
Ladies, buy private clothing
Outside a restaurant in Manhattan, Livingstone said, her bra straps broke, \"causing a lot of anxiety.
\"But it turns out that the $10 billion women\'s underwear business has not given up on her.
Perceived opportunities in a market that disappointed women
In Victoria\'s Secret, there is an incredible leader.
Several national retailers have expanded their business in the apparel industry for the first time or significantly.
With slow but stable clothing sales, high
Profit underwear business looks more and more attractive.
Some marketers are taking a more practical approach.
Manufacturers of Playtex, Bali and Hanes, Sara Lee branded apparel, are testing a new strategy for its advertising: to exclude supermodels. [Page B4. ]
Gabrielle Kivitz, a retail analyst at Deutsche Bank Securities, said the ads \"everyone is trying to solve the problem . \".
\"They see more room for players.
\"The advertising boom has led to a wave of underwear.
So far, the roster includes American Eagle apparel manufacturers, FAS from Chico, Bloomingdale and Gap.
This time, though, it\'s not just camisoles, demi cups and thongs that are on the shelves.
The definition of intimate clothing is expanding, absorbing clothing
Like pants made of bathrobe material in Chico\'s;
Eagle of the United States, camping gym clothes for women with plaid pajamas-
It is designed as much as underwear.
As a result, a new position was created
A separate store that focuses on intimate clothing, which used to look like an extension of a professional clothing chain, now seems to be a logical extension of the brand.
By the end of this year, the teen-year-old clothing retailer, Eagle apparel, will launch a chain called Aerie, focusing on underwear for consumers aged 15 to 25.
Women\'s clothing chain Chico\'s recently started testing a private clothing store for women over 35 in a few cities, which will double the number of stores called Soma, in the coming months
Bloomingdale is dismantling its old, private apparel division, redesigning the space, almost doubling the sales staff and upgrading its brand. (
The first is the flagship store in Manhattan, which will be officially presented to media members next week. )
Gap operates Gap body parts in its 200 stores and three brackets
Gap Body stores says it is laying the groundwork for \"positive\" growth in the underwear business.
Analysts agree that there is still a lot of room for new retail brands in the underwear industry, but they warn that this is an unusually challenging area in the clothing industry.
Bra, for example, is one of the most complex pieces of clothing, with a dozen separate parts;
Consumers buy only once or twice a year on average (vs.
Four times for most outfits);
They need experienced salespeople who can match the right bra to the body of a variety of women.
Advertising can partly explain why there are so few successful cases in the underwear industry.
Talbot tried Talbot\'s close friends in early 1990s, but ended up closing the store due to poor performance.
Even today, Chico says the introduction of Soma sometimes proves this, and it will take years for the new chain to make a profit.
For most of the last century, department stores were running private clothing.
However, underwear is usually hidden behind the store, on a row of shelves, causing inconvenience to shopping.
Low-key, pure marketing is not exciting for women.
Victoria\'s Secret is here.
The chain has reshaped and quickly conquered America\'s intimate clothing industry, turning underwear from a slightly awkward taboo to something that can be reached, even everyday.
Today 1,000-
In the intimate clothing industry, chain stores account for one of three purchases.
Part of the reason is the influence of Victoria\'s Secret.
With universal sex charges
Overseas Marketing-
Traditional fashion began to be affected by clothing.
In 2004, a research firm, the NPD Group, published a report called \"underwear as a coat\", which shows that, 60% of teenage girls no longer care if bra straps can be seen, and 26% of women wear underwear as their regular
A combination of three trends
The successful mass marketing of intimate clothing, its popularity as a coat, and the trouble of department stores selling underwear --
It seems to be attracting chain stores like eagles and Chico to the industry.
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The email address is invalid. Please re-enter.
You must select the newsletter you want to subscribe.
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\"The category of professional chain stores has matured,\" says Charles L . \"
Chicbit is the chief operating officer of Chico and a former president of Sara Lee Intimates, which owns brands such as Playtex.
In each case, retailers pushing for intimate clothing say they are filling the gap for consumers. Mr.
Soma is a replacement for department stores, where many Chico customers still buy their bras and underpants, Nesbit said.
\"When these women talk about the experience of the department store, they talk about a sea of bras, four
Fixed way after four
He is referring to metal racks on sale floors.
\"They hate the experience.
\"Soma\'s clothing, there will be 52 stores by this year --
Staple food including translucent lace bras and boyscut briefs.
There are also some shirts and trousers that are not similar to underwear.
Trousers like a white towel cloth (
Inspiration, no doubt, comes from innerwear)
Black and white tank top matching the stylish whirlpool pattern.
In an advertisement with Aerie, American Eagle said it will try to attract young girls who are unwilling to shop in department stores but may not be mature enough.
Susan mcgara, president and chief marketing officer of the American Eagle brand, described these products as \"Sweet Sexy\" rather than sexy.
When it comes to intimate clothing
The American Eagle shopper, McGalla said, \"told us that they basically have only one place to go.
\"Of course, this place is Victoria\'s Secret, and a few years ago it created a new brand called\" pink \"for young women, with which Aerie will compete.
So far, this is a financial success for the company.
Like Soma, Aerie will go far beyond the bra.
For example, there are \"dormitory pants\" and pajamas are formal enough for college students to wear in class and lace pajamas.
It is to sleep, or to walk around the campus.
Brumingdale\'s newly established intimate clothing department will focus on the traditionally backward service of department stores.
In the store on 59 Street in Manhattan, there are two \"concierge\" who are at any time in the sales area to negotiate with shoppers;
There is a phone in the fitting room, which is convenient to call the sales staff;
The most popular products are stored in the dressing room area in various sizes.
Michael Gould, chairman and chief executive of Bloomingdale, said intimate clothing requires an intimate sales experience.
\"We think this is where we can take the service to another level,\" he said during a recent Department visit, transform from what he calls a \"horrible\" space into one of the smoothest spaces in the store, complete with flat surfaces
Screen TV screen for the latest lingerie fashion show.
Gap has been selling underwear for years, but John T, new president of Gap Body
The chain is now rethinking what it carries and how it is presented, says Wyatt.
Starting this week, stores carrying Gap Body products will show bras through their \"solutions\", like those at T-
Shirt or backless dress. Mr.
Wyatt says Gap\'s underwear business is critical because when women find the right T-
Shirt bra or ultra-low stretch bikini underwear, they stick with it
And the retailers that sell it.
On Victoria\'s Secret, none of these activities were lost.
\"Obviously we respect competition,\" said Sharen Turney, chief executive of Victoria Secret Group.
She said the chain is still ahead of the industry in terms of innovation, such as \"cleavage-
This Ipex bra is light and thin but has an advantage.
\"You are doing such a thing at any time . \"
\"People want to compete with you.
\"A version of this article appears on the print on page B1 of the New York edition with the title: What do women want.
Order reprint | today\'s newspaper | subscribe we are interested in your feedback on this page.
Tell us what you think.
have manifold custom workout gear effects, ranging from custom workout clothes to custom workout clothes.
Check out offers at Yufenglin Garment and read exclusive reviews on latest custom workout clothes custom workout gear on our website.we are looking forward to creating mutual benefits with you.
Dongguan Yufenglin Garment Co., Ltd. harnesses science and technology to create products that support safer and healthier living and that enhance the overall quality of life.
The only cardinal rule with adding animation is to keep high-quality on custom workout gear.
Livingstone, 40year-
Old physical therapist in Menlo Park, California
, Tried all: discount chain (
\"Disappointing health \")
, Mid-range department store (“no service”)
As well as characteristic clothing stores in shopping malls (“16-year-
Old salesman \").
Ladies, buy private clothing
Outside a restaurant in Manhattan, Livingstone said, her bra straps broke, \"causing a lot of anxiety.
\"But it turns out that the $10 billion women\'s underwear business has not given up on her.
Perceived opportunities in a market that disappointed women
In Victoria\'s Secret, there is an incredible leader.
Several national retailers have expanded their business in the apparel industry for the first time or significantly.
With slow but stable clothing sales, high
Profit underwear business looks more and more attractive.
Some marketers are taking a more practical approach.
Manufacturers of Playtex, Bali and Hanes, Sara Lee branded apparel, are testing a new strategy for its advertising: to exclude supermodels. [Page B4. ]
Gabrielle Kivitz, a retail analyst at Deutsche Bank Securities, said the ads \"everyone is trying to solve the problem . \".
\"They see more room for players.
\"The advertising boom has led to a wave of underwear.
So far, the roster includes American Eagle apparel manufacturers, FAS from Chico, Bloomingdale and Gap.
This time, though, it\'s not just camisoles, demi cups and thongs that are on the shelves.
The definition of intimate clothing is expanding, absorbing clothing
Like pants made of bathrobe material in Chico\'s;
Eagle of the United States, camping gym clothes for women with plaid pajamas-
It is designed as much as underwear.
As a result, a new position was created
A separate store that focuses on intimate clothing, which used to look like an extension of a professional clothing chain, now seems to be a logical extension of the brand.
By the end of this year, the teen-year-old clothing retailer, Eagle apparel, will launch a chain called Aerie, focusing on underwear for consumers aged 15 to 25.
Women\'s clothing chain Chico\'s recently started testing a private clothing store for women over 35 in a few cities, which will double the number of stores called Soma, in the coming months
Bloomingdale is dismantling its old, private apparel division, redesigning the space, almost doubling the sales staff and upgrading its brand. (
The first is the flagship store in Manhattan, which will be officially presented to media members next week. )
Gap operates Gap body parts in its 200 stores and three brackets
Gap Body stores says it is laying the groundwork for \"positive\" growth in the underwear business.
Analysts agree that there is still a lot of room for new retail brands in the underwear industry, but they warn that this is an unusually challenging area in the clothing industry.
Bra, for example, is one of the most complex pieces of clothing, with a dozen separate parts;
Consumers buy only once or twice a year on average (vs.
Four times for most outfits);
They need experienced salespeople who can match the right bra to the body of a variety of women.
Advertising can partly explain why there are so few successful cases in the underwear industry.
Talbot tried Talbot\'s close friends in early 1990s, but ended up closing the store due to poor performance.
Even today, Chico says the introduction of Soma sometimes proves this, and it will take years for the new chain to make a profit.
For most of the last century, department stores were running private clothing.
However, underwear is usually hidden behind the store, on a row of shelves, causing inconvenience to shopping.
Low-key, pure marketing is not exciting for women.
Victoria\'s Secret is here.
The chain has reshaped and quickly conquered America\'s intimate clothing industry, turning underwear from a slightly awkward taboo to something that can be reached, even everyday.
Today 1,000-
In the intimate clothing industry, chain stores account for one of three purchases.
Part of the reason is the influence of Victoria\'s Secret.
With universal sex charges
Overseas Marketing-
Traditional fashion began to be affected by clothing.
In 2004, a research firm, the NPD Group, published a report called \"underwear as a coat\", which shows that, 60% of teenage girls no longer care if bra straps can be seen, and 26% of women wear underwear as their regular
A combination of three trends
The successful mass marketing of intimate clothing, its popularity as a coat, and the trouble of department stores selling underwear --
It seems to be attracting chain stores like eagles and Chico to the industry.
Please click on the box to verify that you are not a robot.
The email address is invalid. Please re-enter.
You must select the newsletter you want to subscribe.
View all New York Times newsletters.
\"The category of professional chain stores has matured,\" says Charles L . \"
Chicbit is the chief operating officer of Chico and a former president of Sara Lee Intimates, which owns brands such as Playtex.
In each case, retailers pushing for intimate clothing say they are filling the gap for consumers. Mr.
Soma is a replacement for department stores, where many Chico customers still buy their bras and underpants, Nesbit said.
\"When these women talk about the experience of the department store, they talk about a sea of bras, four
Fixed way after four
He is referring to metal racks on sale floors.
\"They hate the experience.
\"Soma\'s clothing, there will be 52 stores by this year --
Staple food including translucent lace bras and boyscut briefs.
There are also some shirts and trousers that are not similar to underwear.
Trousers like a white towel cloth (
Inspiration, no doubt, comes from innerwear)
Black and white tank top matching the stylish whirlpool pattern.
In an advertisement with Aerie, American Eagle said it will try to attract young girls who are unwilling to shop in department stores but may not be mature enough.
Susan mcgara, president and chief marketing officer of the American Eagle brand, described these products as \"Sweet Sexy\" rather than sexy.
When it comes to intimate clothing
The American Eagle shopper, McGalla said, \"told us that they basically have only one place to go.
\"Of course, this place is Victoria\'s Secret, and a few years ago it created a new brand called\" pink \"for young women, with which Aerie will compete.
So far, this is a financial success for the company.
Like Soma, Aerie will go far beyond the bra.
For example, there are \"dormitory pants\" and pajamas are formal enough for college students to wear in class and lace pajamas.
It is to sleep, or to walk around the campus.
Brumingdale\'s newly established intimate clothing department will focus on the traditionally backward service of department stores.
In the store on 59 Street in Manhattan, there are two \"concierge\" who are at any time in the sales area to negotiate with shoppers;
There is a phone in the fitting room, which is convenient to call the sales staff;
The most popular products are stored in the dressing room area in various sizes.
Michael Gould, chairman and chief executive of Bloomingdale, said intimate clothing requires an intimate sales experience.
\"We think this is where we can take the service to another level,\" he said during a recent Department visit, transform from what he calls a \"horrible\" space into one of the smoothest spaces in the store, complete with flat surfaces
Screen TV screen for the latest lingerie fashion show.
Gap has been selling underwear for years, but John T, new president of Gap Body
The chain is now rethinking what it carries and how it is presented, says Wyatt.
Starting this week, stores carrying Gap Body products will show bras through their \"solutions\", like those at T-
Shirt or backless dress. Mr.
Wyatt says Gap\'s underwear business is critical because when women find the right T-
Shirt bra or ultra-low stretch bikini underwear, they stick with it
And the retailers that sell it.
On Victoria\'s Secret, none of these activities were lost.
\"Obviously we respect competition,\" said Sharen Turney, chief executive of Victoria Secret Group.
She said the chain is still ahead of the industry in terms of innovation, such as \"cleavage-
This Ipex bra is light and thin but has an advantage.
\"You are doing such a thing at any time . \"
\"People want to compete with you.
\"A version of this article appears on the print on page B1 of the New York edition with the title: What do women want.
Order reprint | today\'s newspaper | subscribe we are interested in your feedback on this page.
Tell us what you think.
have manifold custom workout gear effects, ranging from custom workout clothes to custom workout clothes.
Check out offers at Yufenglin Garment and read exclusive reviews on latest custom workout clothes custom workout gear on our website.we are looking forward to creating mutual benefits with you.
Dongguan Yufenglin Garment Co., Ltd. harnesses science and technology to create products that support safer and healthier living and that enhance the overall quality of life.
The only cardinal rule with adding animation is to keep high-quality on custom workout gear.
