The trend is beautiful and refreshing.

whoa, whoa, whoa. leggings that cost $300?

by:Yufengling     2019-09-24
The first is impossible. to-get-
$40 practice class
Then there is a $365 foam roller and a $1,000 yoga mat.
Now: You basically have to go through the background check to buy the $320 fitness tights.
Of course, they sold out.
No, you\'re not looking at Onions.
Matte black, logo-
Free leggings went on sale in June, part of five leggings --
The first episode of a company called Wone (
Pronounced \"won \")
Initiated by former fashion blogger and former global concept creative director Christine Hildebrand of Nike.
Every piece of everything
Black Collection (
2 sports bras, 1 shorts, 1 cardigan, 1 leggings)
Like a limited-
They all sold out.
Anyone who has hope to buy anything (
Mainly who has heard about this brand through word of mouth)
Had to click a button to request access to the Wone website. Ms.
Hildebrand, 36, then searched Google for aspiring customers.
\"These people have a fascinating life,\" she said . \"
Before writing to some people in person
Week visit for purchase.
\"I\'m not trying to rule it out,\" she said . \"
Hildebrand who obtained the membership-only-
Buy idea at some boutique wineries near her home in Portland, Oregon.
She says the extreme practice she calls \"customer Portraits\" is to make buyers feel important.
She described it to a pop singer with disgust.
A boutique in Los Angeles, a brand took the time to confirm the time she planned to show up.
When she arrives, it seems that the owner is more interested in checking Instagram than interacting with the LadyHildebrand.
Who did not cut?
People who want to buy \"Five Things.
Said Hildebrand.
\"I got a multiple of a bra or leg, but the whole series is too many and I\'m skeptical about it. ” (
She is worried that these people will be resold at a higher price. )
She also rejected anything she suspected was buying to undermine her design or research.
\"I\'ll email them and say, \'Is this you on LinkedIn? ’” Ms.
Said Hildebrand.
There is no actual rejection of mail;
She just gave ghosts the things she didn\'t want to buy her goods.
Approved buyers talk about MS
Hildebrand\'s products are filled with the passion of religious converts, or maybe just those who pay the extra.
Chloe Pacheco, 27, is a pediatric nurse in Albuquerque.
\"They are like the second skin.
I fell in love with them, \"said Melanie Palmer, 29, who works in sales at Bedford and lives in Bedford --
The community of Swanson in Brooklyn.
Sarah Burdash, 30, is a financial analyst at St. Paul, Minn. , second-
Guess her leggings order and wonder if \"it\'s just hype.
\"Then she went for the first time running in the most expensive leggings she had ever bought.
\"They are so soft that I forgot to open my outfit,\" she said . \" She was referring to her performance --tracking watch.
Wone\'s leggings are not the only ones that are hard to get.
On December, London\'s premium brand Lucas Hough will launch a leggings in a limited edition 20 that looks like a backing tape used by a physical therapist.
Fee: $250 per person.
Last summer, the Bandier boutique, which sells designer active clothing, soon sold $198 of black ultra-cold leggings with lightning.
According to the company, more than 1,000 people were on the waiting list.
The brand finally repurchased in five modes --
Some women bought one.
Perfect for a higher waist.
Jennifer bendir, the founder of the boutique, was not surprised.
\"Customers need to feel like shopping is an experience and there is a good story about what they are buying and they can share it with friends (
And their social media followers),” Ms.
Bandier wrote in an email.
Wone\'s products are not the most expensive either.
Katie Warner Johnson, founder and CEO of Carbon38, said women are willing to pay about $300 for Michi leggings, \"which is basically the foundation of our business.
One of the first products that Carbon38 offers is a style called Medusa: a rotating patchwork of black spandex, mesh and heather gray fabric that makes it look like pants grow up on the wearer\'s legs.
Women lined up for them in 2014.
\"We \'ve really been able to play with the price spectrum since then,\" Ms. Johnson said.
Net global purchasing director Elizabeth Van delgoza-
Porter said the site initially felt \"nervous\" about storing more than $200 of leggings \".
There are now $490 in blue and black Fendi leggings with scribbled heart-shaped patterns and $345 in Lucas Hugh black leggings with Ruguang tape stripes and for ventilation
These brands have \"high sales\"throughs,” Ms.
Van der Goz wrote in an email. (
Their cost will continue to increase after purchase: Fendi yoga leggings, while designed to sweat, need to wash their hands or dry cleaning. )
What did you buy over $300?
In the case of Wone, it is not a strategic color block or an additional ventilation. Instead, Ms.
Hildebrand promotes personalized finishing and Italian and French fabrics for $20 to $25 per yard, while fabrics typically used for active clothing cost $3 to $4.
Contrary to the standard promise maintained by 50 Machine washes, Wone guarantees by 50,000 washes --
This is every day for the next 136, or at least for your life, no matter how much exercise will extend it. (
What do future archaeologists think when they dig up a lot of indestructible athletic talent? )
Wone\'s social media strategy is also different from most brands: for example, the company\'s only Instagram post is blank.
\"In terms of health and health, it is difficult to advocate and even promote the opposite of health,\" Ms.
Hildebrand talked about the brand strategy.
\"It makes no sense from a philosophical point of view.
\"However, the influencer, Madam
The products provided by Hildebrand have helped Stoke\'s needs (
An influential person described a Wone bra in the Instagram story as the best bra she wore).
Brand Packaging-
A brown box with a smooth black box inside, paper towels sealed with embossed stickers
Many unpacking videos have been inspired. Ms.
Hildebrand also created
Meditation studios that no longer exist will also email customers at any time, which seems to be inconsistent with health.
\"I am fighting for it,\" she said . \".
\"I am trying to build this place into a place where I am absolutely capable of limiting my time.
But soon her customers will know that the New York department store will start selling Wone on December.
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