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why nike believes 2019 is a \'tipping point\' for women\'s soccer
by：Yufengling
2019-10-01
Nike last month launched soccer bags for 14 countries participating in the Women\'s World Cup this summer.
This is the first kit designed specifically for women\'s teams.
In order to find the most suitable sport for female sports forms, the sports brand received detailed feedback from professional female athletes during the design stage. There was 4-
D body scan and test many fit.
The jersey is integrated with unique patterns and features.
Previously, the women\'s national team wore shirts designed for men.
\"From the time we started making women\'s football World Cup jerseys three years ago, we thought that 2019 would be a turning point for women\'s football (soccer)
Amy Montagne, vice president of global categories at Nike, told me in a statement.
\"Now, as athletes lead Health and Health Sports, we see the amazing momentum of women in sports.
We are more committed than ever to using our brand as a catalyst to celebrate athletes, support sports and create the best products for women.
Sports is expanding and Nike has invested in inspiring the next generation of female athletes.
\"The response to the jerseys is\" huge, \"Montagne said, reportedly not only among female fans.
A few hours later, the Australian women\'s men\'s shirts were sold out.
Success and decision of Nike investment customization-
The jersey made for the women\'s team shows the energy to promote women\'s football. In the lead-
Before the Women\'s World Cup in France on June 7-7, interest in the Women\'s World Cup seems to be rising.
Last month, 60,739 people watched Barcelona and Atletico Madrid at Atletico Madrid\'s Wanda Metropolitan Stadium.
Highest attendance record
Domestic women\'s flight competition in Europe.
Also last month, Juventus women played Florence in front of 39,000 players.
In Italy, the number of women\'s soccer fans is nearly three times that of the 14,000 previously recorded.
There are also signs that more brands see the value of investing in women\'s football.
UEFA, the governing body of European football, has agreed to a sponsorship agreement to provide a visa for women\'s football, valid until 2025.
Barclays will sponsor the British Women\'s Super League in three months.
The deal is reported to be worth more than £ 10 million this year ($13m).
The British Football Association called it \"the biggest --
Once invested in the British women\'s movement under a brand.
Nike has clearly seen the commercial potential of this momentum.
\"Nike has more than $6 in women\'s business.
Revenue in fiscal 18 is 9 billion, and female businesses are already earning more
Our men\'s growth index, driven by balanced growth in footwear and clothing and strong double growth, achieved significant growth in the third quarter
In our Jordanian business, the growth of women has reached the number of digits, \"said Montagne. “We are theNo.
Global sports brands for girls and women, there are more opportunities in the future.
The market for women\'s shoes and clothing is 1.
The market is five times the size of the male market, but the female market is less than a quarter of Nike\'s total revenue.
\"So we are working more intently for her by editing and transferring resources.
Despite growing interestand investment—
In women\'s football, there is still a long way to go to achieve equality with men\'s football. The U. S.
The Women\'s National Task Force initiated a gender discrimination lawsuit against the United States. S.
Football with fair pay and working conditions.
In Australia, the players union has accused FIFA of a huge difference in the pool of men\'s and women\'s bonuses at their respective World Cups.
The tournament\'s total prize this summer was $30 million, twice as much as it was when Canada hosted it in 2015.
The men\'s World Cup in Russia last year was awarded $0. 4 billion.
Montagne said there is \"a lot of work\" to encourage more girls to participate in sports \".
\"For example, we know that only one of the world\'s five children has been given the recommended level of physical activity, and girls are less active than boys, for example, in Europe, at the age of 14, the proportion of girls withdrawing from sports is twice that of boys.
\"Nike is working with grass-roots organizations to try to break the barriers to girls\' participation around the world.
For example, the organization is offering Nike Pro Hijab and Nike classic sports bras to girls in need.
The women\'s football team is clearly on the rising track, and to keep things improving, the next generation must be motivated to move forward.
Maybe this summer, a young girl is wearing a jersey made for a player like her, watching her heroes at the World Cup.
Getting doesn't have to be expensive, time-consuming, or difficult. It all comes down to the right method and a personalized shirts custom t shirt design in place.
Dazzle your next event with personalized shirts custom t shirt design and to buy best product， only trust Dongguan Yufenglin Garment Co., Ltd..
Increasing consumer awareness and rising concern about improving personalized shirts are driving the market of products.
This is the first kit designed specifically for women\'s teams.
In order to find the most suitable sport for female sports forms, the sports brand received detailed feedback from professional female athletes during the design stage. There was 4-
D body scan and test many fit.
The jersey is integrated with unique patterns and features.
Previously, the women\'s national team wore shirts designed for men.
\"From the time we started making women\'s football World Cup jerseys three years ago, we thought that 2019 would be a turning point for women\'s football (soccer)
Amy Montagne, vice president of global categories at Nike, told me in a statement.
\"Now, as athletes lead Health and Health Sports, we see the amazing momentum of women in sports.
We are more committed than ever to using our brand as a catalyst to celebrate athletes, support sports and create the best products for women.
Sports is expanding and Nike has invested in inspiring the next generation of female athletes.
\"The response to the jerseys is\" huge, \"Montagne said, reportedly not only among female fans.
A few hours later, the Australian women\'s men\'s shirts were sold out.
Success and decision of Nike investment customization-
The jersey made for the women\'s team shows the energy to promote women\'s football. In the lead-
Before the Women\'s World Cup in France on June 7-7, interest in the Women\'s World Cup seems to be rising.
Last month, 60,739 people watched Barcelona and Atletico Madrid at Atletico Madrid\'s Wanda Metropolitan Stadium.
Highest attendance record
Domestic women\'s flight competition in Europe.
Also last month, Juventus women played Florence in front of 39,000 players.
In Italy, the number of women\'s soccer fans is nearly three times that of the 14,000 previously recorded.
There are also signs that more brands see the value of investing in women\'s football.
UEFA, the governing body of European football, has agreed to a sponsorship agreement to provide a visa for women\'s football, valid until 2025.
Barclays will sponsor the British Women\'s Super League in three months.
The deal is reported to be worth more than £ 10 million this year ($13m).
The British Football Association called it \"the biggest --
Once invested in the British women\'s movement under a brand.
Nike has clearly seen the commercial potential of this momentum.
\"Nike has more than $6 in women\'s business.
Revenue in fiscal 18 is 9 billion, and female businesses are already earning more
Our men\'s growth index, driven by balanced growth in footwear and clothing and strong double growth, achieved significant growth in the third quarter
In our Jordanian business, the growth of women has reached the number of digits, \"said Montagne. “We are theNo.
Global sports brands for girls and women, there are more opportunities in the future.
The market for women\'s shoes and clothing is 1.
The market is five times the size of the male market, but the female market is less than a quarter of Nike\'s total revenue.
\"So we are working more intently for her by editing and transferring resources.
Despite growing interestand investment—
In women\'s football, there is still a long way to go to achieve equality with men\'s football. The U. S.
The Women\'s National Task Force initiated a gender discrimination lawsuit against the United States. S.
Football with fair pay and working conditions.
In Australia, the players union has accused FIFA of a huge difference in the pool of men\'s and women\'s bonuses at their respective World Cups.
The tournament\'s total prize this summer was $30 million, twice as much as it was when Canada hosted it in 2015.
The men\'s World Cup in Russia last year was awarded $0. 4 billion.
Montagne said there is \"a lot of work\" to encourage more girls to participate in sports \".
\"For example, we know that only one of the world\'s five children has been given the recommended level of physical activity, and girls are less active than boys, for example, in Europe, at the age of 14, the proportion of girls withdrawing from sports is twice that of boys.
\"Nike is working with grass-roots organizations to try to break the barriers to girls\' participation around the world.
For example, the organization is offering Nike Pro Hijab and Nike classic sports bras to girls in need.
The women\'s football team is clearly on the rising track, and to keep things improving, the next generation must be motivated to move forward.
Maybe this summer, a young girl is wearing a jersey made for a player like her, watching her heroes at the World Cup.
Getting doesn't have to be expensive, time-consuming, or difficult. It all comes down to the right method and a personalized shirts custom t shirt design in place.
Dazzle your next event with personalized shirts custom t shirt design and to buy best product， only trust Dongguan Yufenglin Garment Co., Ltd..
Increasing consumer awareness and rising concern about improving personalized shirts are driving the market of products.
