The trend is beautiful and refreshing.

denim doldrums

by:Yufengling     2019-09-25
Hey, time traveler!
This article is published at 14/4/2018 (414 days ago)
Therefore, the information in it may no longer be up to date.
From Ralph Lauren to Calvin Klein, the biggest fashion brand in the United States is looking forward to the revival of blue jeans.
Across the industry, fashion brands are re-focusing on Cowboys, betting that wardrobe staples could be the main sales driver as jeans compete for dominance from below the waist. The jean-
The manufacturing industry is as distressed as the ripped cowboy of the same name.
In recent years, jeans have struggled to beat more comfortable styles like yoga leggings and yoga suits.
According to U. S. media reports, last year, the import of elastic knitted trousers exceeded jeans for the first time. S. Census Bureau.
To make matters worse, the style of blue jeans has largely stagnated over the past decade, and shoppers have little interest in it.
Of course, micro trends such as cropped flare and \"post-80 s return\" appear from time to time, but thin jeans have maintained a dominant style for more than a decade and have no dominance of its denim
However, when Levi Strauss
In order to avoid the pressure of elastic pants, has been struggling for many years, there are signs of rebound.
Thanks to significant improvements in jeans, the company\'s revenue grew by eight in 2017.
This is the strongest annual growth since 2011.
At the same time, luxury brands are helping Cowboys out of the doldrums.
The downtown street style brand on White\'s pair of jeans attracted a lot of interest in reworked denim, and Vetements\'s patchwork denim style also attracted the collaboration of fashion brands with Levi\'s.
Jeans manufacturers are trying to develop more and more \"tech\" denim fabrics to win shoppers who need more stretch and moisture --
Sweat discharge integrating elastic fibers and fibers such as lyocell. PVH Corp.
Chief executive Emanuel chiliko said at a recent conference call that companies with Tommy Hilfiger and Calvin Klein have made a difference in the global jeans business.
He attributed the revival to the post-90 s pop, and PVH is putting marketing money into it.
In January, the company recruited most members of the Kardashian family --
Kim, Crowe, Courtney, Kendall and Kylie
In the global advertising campaign for Calvin Klein\'s jeans and underwear collection.
Speaking about Calvin Klein\'s denim sales, Chirico said: \"Obviously, the limited jeans products we \'ve been focusing on launching have brought us a huge return . \".
\"We feel very strongly about the business.
Ralph Lauren.
While trying to regain the brand --
Time cac uses Cowboys as a market segment and after an eight-cent spike it will re-focus on the future --to-
Date of Jean\'s sale.
Cowboys account for only two or three percentage points of the company\'s total revenue, which management says should be much higher.
\"According to recent consumer research, we think we have a clear foundation to win in this category,\" said CEO Patrice Louvet in February . \". The mass-
There are also market labels on board.
American Eagle Apparel Co. , Ltd.
Sales records were created last fall to attract teens into the store, which has hundreds of different profiles and washes from torn Heights
The waist of Indigo Mother jeans \"jeggings \". At J.
Executives say Crew, denim led its sister brand, Madewell, to record both store and online sales in the last quarter. Even as J.
Crew well continues to report that it is difficult for Crew well\'s flagship brand to get shoppers into its stores
Due to jeans, there has been a digital increase in sales relative to stores. Gap Inc.
CEO Art Peck said earlier this month that he also saw a \"very good performance\" of women\'s jeans \".
Gap even held an internal \"cowboy summit\" to improve jeans for all of its brands. —
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