don\'t step on the shoes | bengaluru news - times of india

Not long ago, the only sneakers on the Indian market were Tuffs, Action or Bata. And 34-year-
The story of old Alan Claudius began at that time and he would paint his \"299 tuff\" canvas shoes to make them look different.
\"They won\'t stick to it for too long, but I like to customize my sneakers,\" Claudius said . \".
He then shared a pair of Adidas top runners with his brother.
\"My brother bought one.
So we can share it.
\"He would squeeze into the shoes because the shoes were small for him and for me the shoes were big, so I would wear two pairs of socks,\" Claudius recalled . \".
About 35-owners
40 pairs, Claudius, planning fashion content for a startup, started writing sneakers long before sneakers became the cool new fashion accessory every millennial child in the country vowed.
He is one of the few real sneaker manufacturers in the country and you need to take him seriously when he says Indian sneaker culture is about to take off.
\"The popularity of sneakers will rise in the next two years. “ Sneakers -
It has always been regarded as an accessory to a subculture adopted by a group of stakeholders --
Over the past few years, they have occupied their own space in mainstream culture, from ramps to music videos to streets.
This trend has been going on for a long time in the West, and the United States is the \"sneakerhead cultural capital \". It still does.
In 2015, the price of the sports shoes business in the United States was $17. 2billion.
No India in the photo.
So while India\'s early sneaker brands set up stores, it is generally believed that the shoe is \"a necessity for the gym to wear \".
Until last year.
\"There was not much going on in India two years ago.
When Yeezy Boost 350 was launched in last August, things changed, \"said Claudius, who attributed the sudden hype around sneakers to Mr. Yeezy aka rapper Kanye West
\"These shoes were sold within three minutes of opening,\" Claudius said . \" He bought a pair for 24,000 rupees in last December.
\"There are 15 pairs of limited series for sale in Bengaluru and 250 people are waiting to take part in the sweepstakes to buy them!
I wrote my name in and I was 13th people who bought it, \"said Claudius, who found many people in Bengaluru today claiming to be a sneakerhead
Who is sneakerhead?
\"The person who owns 50 pairs of shoes is a shoemaker.
Sneakerhead is a limited edition person who knows their history, technology and is willing to make some effort to buy a pair.
It was not bought because of hype;
\"It\'s about buying because you like them,\" said Uday Shanker. Although he has more than 30 pairs of shoes, he doesn\'t call himself a pair because \"none of the shoes I have
Shanke, a blogger, brand and culture manager, has been fascinated by sports shoes since he was a child.
\"I\'m interested in sneakers because of the hips. hop.
\"Whether it\'s on the album cover or on the music video, you\'ll see hip hop stars wearing sneakers,\" Shanker said . \" His first pair of sneakers included Air Force 1 and superstars.
He is also a serious shopping person.
Unlike the image of people about \"sports shoe collectors are rich Brits, they have too much money to buy the latest version\", Shanker weighed his options when buying.
\"There is a misconception that the thief is not money --conscious.
\"I buy a pair every month, but every time I shop, I make a thoughtful decision about how much I can spend,\" Shanker said . \".
Each pair of kicks bought by Claudius must also meet certain criteria.
\"They should have some historical significance, a limited edition model that must look good,\" he said . \".
At a recent limited edition sports shoes Series conference in Delhi, college students under 60
Children who are waiting to participate in the lottery to buy 10 pairs.
\"People may buy sneakers today because they think it\'s cool, but in the end, every shopper knows something about the shoes they buy.
\"The tastes of shoppers will develop,\" said Shanke.
The mobile stock code at the bottom of the resale business page lists the ongoing price of the \"stock.
When YZY350 TRTLDV rose to $1,456 (about `97,700), the ADINMD-
KEYCITY shares fell to $600 (Rs 40,000)while the KB11-
Bruce looks good, $251 (Rs 16,800).
It looks like a serious stock trade.
Only the \"stock\" here is the sneaker for resale.
Sports shoe resale is considered a scourge by enthusiasts, involving a savvy person buying stocks in large quantities in order to sell online.
As there is no check in place and the eager beaver is unable to distinguish between fake and original, the business is thriving online.
\"At a recent fashion event, I saw two top fashion designers from Delhi wearing fake Yeezys.
\"A sneaky person needs to know this,\" Claudius said . \" People tried to sell him fakes, he added.
\"This guy gave me a pair for half the price, so I knew it was fake.
\"This is where websites like Stoke play a role.
The website promises to sell only authentic sneakers and deliver them to 200 countries including India.
In addition, the website is also one of the top sports shoes data
Sources around the world.
Four sneakerheads from Mumbai have set up a community in the country and they have decided to launch Sneakerstan.
Currently, the idea behind Instagram\'s page is double.
\"We want to build a sneakerheads community in this country because it is still difficult to get most of the sneakers in the US, so we plan to act as a liaison,\" said partner Jonathan Regofounder.
\"As an 11-yard basketball player, it is very difficult for me to get the right shoes, so I will find a friend from the United States to send me the shoes.
When it hits me, there will be people like me if I am willing to spend money on sneakers.
\"Since the launch of the page in January, they have received some requests.
\"There was a child who apparently had no problem with the money and he placed five orders.
Another client is set to spend $1,200 (Rs 80,000)
\"In order to catch a pair of yeezers, he agreed that the sports shoe culture is settling in India, which is both good and easy,\" Rego said.
\"We have a plan.
\"Soon, although we haven\'t decided on the city yet, it may be Bengaluru because the city has a close sneakerheads community,\" he said . \".
As a popular sneakerhead, recognized for his Instagram account and YouTube videos, Claudius said that he was asked if he had bought new shoes, \"If I answered with a negative attitude, they will be disappointed \".
Still, Claudius was relaxed in shopping for sneakers because \"I almost finished my credit card shopping for them \".
Picky Indian weather and roads, collectors often play a broom game when taking out their precious sneakers.
Rego decided the couple according to his mode of transport for the day.
So when he was traveling by taxi, the expensive car came out.
Shanker likes to wear all his sneakers and buy them according to the season.
So his priority right now is waterproof shoes.
Claudius cleans the shoes with a toothbrush and laundry detergent.
\"There are sneakers to protect the spray and make sure nothing sticks to them,\" he said . \".
Claudius, a shopper who is indifferent to buying sneakers for Rs 10,000, has come up with a dress of 40-odd shoes.
\"I choose two pairs a week, one from Monday to Wednesday, and one from Thursday to Saturday.
So I can put on all my sneakers.
When he\'s ready, Shanker picks the sneakers he wants to wear before deciding on his clothes.
\"Sports shoes are a way for me to release myself;
They showed me how I felt on a certain day.
If there is one thing he absolutely hates, it is \"people are stepping on my sneakers \".
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