how \'athleisure\' is lighting up lackluster clothing sales

While Fendi may have avoided sports in its latest series, it is one of the few companies that ignore the trend.
In fact, movement has become an unstoppable phenomenon that will be added to the dictionary earlier this year.
According to the New York Times, Merriam
Webster defines \"sports leisure\" as \"casual clothing designed for sports and general use \".
It is this definition that makes movement an acceptable trend.
It attracts a wide variety of consumers as it applies to almost every situation: go to the gym, have coffee or brunch with friends, run errands, and even work in the office.
The more flexible dress code and the emphasis on keeping the body shape have greatly promoted the widespread adoption of sports and leisure.
With the rise of healthand tech-
\"Consumers are giving priority to health and well-being --
\"With the Internet helping to share knowledge,\" Katie Smith pointed out at the editorial meeting . \".
\"We may not be doing more exercise, but our understanding of health will definitely increase,\" she said . \".
This is combined with the office\'s relaxed dress code, allowing sports and leisure to penetrate a large part of the clothing market.
Take the rise of sports shoes culture as an example.
Some types of sports shoes have become collections far beyond the needs of fitness.
And they tend to be very expensive.
They were even put into formal attire.
In addition, as fashion continues to emerge from the rigorous classification of formal and street wear, we will continue to see the movement play a bigger role in the market.
In the past few years, the growth of sportswear has brought significant growth to apparel sales.
According to the NPD Group, 2014 of American consumers spend $323 billion on clothing, footwear and accessories.
This is an increase of $2 billion over the previous year, thanks in large part to the substantial increase in sportswear sales.
Morgan Stanley predicts that sales of sportswear will reach $83 billion by 2020, \"from non-
Sports clothing.
According to Stylus, \"the phenomenon of sports seems to last until 2016 years and older and is now becoming one of the fastest sports --
In the second half of the decade, the global range of apparel products has increased.
\"When you see the growth of new products and the average price of sportswear, the growth of market size is understandable.
For example, there are currently three times as many sneakers on the market as tight jeans.
Sports shoes are also expanding into the luxury market, accounting for 25% of new arrivals in 2015, compared with 15% in the previous year.
According to the NPD Group, the sports shoe industry in the United States grew 8% last year, creating $17. 2 billion.
Unit sales rose 3%, with average selling prices up 5% to $61. 15.
Yoga pants, as bread and butter for exercise, have experienced more dramatic growth.
New arrivals rose 341% in three months
Compared with the same period in 2015, 2014 was one month.
Meanwhile, as luxury brands such as Lucas Hugh enter the market, the average price of yoga pants has risen by 14%, according to the editor.
The sports market, with its high growth potential and rising prices, has even attracted the attention of the fashion and beauty industries.
The movement has taken on a higher level-
As celebrities and designers with sportswear and fast-
Fashion Limited-
Version product.
From Kanye West and Stella McCartney working with Adidas, to Beyonce and Topshop, to Alexander King and H & M, working together to make the sport a must
It provides consumers with a more convenient way to wear their favorite and often very expensive designers in their daily lives.
Beauty subscription startup Birchbox has launched a sports beauty brand called Arrow, which \"aims to keep up with your daily life\"the-A positive life
Whether it means going straight from Pilates to brunch or just passing an action --
Pack, make an appointment-filled day.
\"With these segments, we can clearly see that there is an important style in sports.
This can be seen from the rapid integration of sports into the street style.
Take Lu Lumeng\'s laboratory collection as an example;
The company wants to create a functional collection that meets the unique style of the city.
There is no sign of a slowdown in Athleisure, which means that new players have joined the game and the new marketing strategy will be the key to gaining market share.
Kate Hudson\'s Fabletics sportswear collection disrupts space by offering a lower price
The price is still the fashion choice for consumers.
It turned out to be an electron.
Fabletics, a commercial retailer, has now entered a physical storeand-
Mortar space and plans to open 100 stores in the next 5 years.
Another retailer starting online to enter physical storesand-
Mortar space, a sportswear startup outdoor voice, recently raised $7 million as part of its efforts to build itself among billions of people
The dollar sportswear market.
To be successful, outdoor sounds and other startups need to position themselves as offering more than just stylish yoga pants.
They need to show how to provide a complete active lifestyle for their customers, driving the movement trend.
The importance of incorporating this lifestyle into it can be seen from the success of lululullemon and betty on the back of the sweat stream, all offering yoga classes and other activities to actively attract customers.
Nowadays, however, sports clothing is mainly casual.
In 2013, yoga clothing sales increased by 45%, and yoga participation increased by only 4.
According to the data of SportsOneSource, 5%.
The advantages of Athleisure come from the wide applicability of the shift in lifestyle preferences and trends.
If it becomes acceptable to go to the gym, work and attend a dinner party in the same dress, as each dress becomes more diversified, consumers may end up reducing their investment in clothing.
Retailers will have to adjust to be more sensitive to trends within the sports space and embrace material innovation (
Considered stretch, breathable and waterproof).
We are eager to see where this trend brings us.
Please keep an eye on next week\'s post and we will see the built in sportswear herein sensors.