Reebok blasts \'categorically false\' reports Beyoncé walked out on a deal over diversity complaints

FILE -In this Feb.19, 2017.File photo, Beyonce sat on the court in the second half of the NBAStar basketball game in New OrleansThe pop singer said on Thursday, April 4, 2019 that she is Adidas\'s creative partner and that she will develop new footwear and clothing for the brand.Beyonce also plans to re-Launch her sportswear series Ivy Park with Adidas.lessFILE -In this Feb.19, 2017.File photo, Beyonce sat on the court in the second half of the NBAStar basketball game in New OrleansThe pop singer said on Thursday, April 4, 2019 that she is Adidas\'s creative partner and that she will develop new footwear and clothing for the brand.Beyonce also plans to re-Launch her sportswear series Ivy Park with Adidas.Lessbok denied reports that Beyonce had decided not to work with the brand because of a lack of diversity in meeting with the singer.Reebok is clearly one of the companies that has negotiated with Beyonce on a possible partnership with her and her clothing company Ivy Park.According to ESPN writer Nick DePaula, the discussion with Beyonce broke down after meeting with a company representative.\"She was in the Reebok meeting and they gave a full introduction to everything, potential products, how it all looked, and she took a little step back and said, \"Will this team work on my product?It was said, \"Yes,\" DePaula explained in ESPN\'s \"jump\" show.DePaula continued: \"[Beyonce said, \'Nobody in this room reflects my background, not my skin color, where I am from, what I want to do. \'\".\"So she took a step back and left, and there was no agreement.\"Read more: The star of Jon FavroThe Lion King, dazzled by the new football daily publication, according to DePaula\'s description of the discussion, released a report based on Thursday\'s announcement that Beyonce will work with AdidasAccording to street clothing site Hypebeast, Reebok later hit back at the reports, saying it was \"absolutely false \".\"Beyonce\'s report to withdraw from meetings with Reebok due to lack of diversity is definitely wrong,\" the company said in a statement .\".\"Our discussions with Beyonce and her team lasted for months after our initial meeting.We are disappointed that false information has been reported as a fact.Beyonce did not publicly comment on Reebok\'s report, but de Paula noted in the jump that Jordan and Armour also wanted to work with the singer.Kamala Harris thinks allAdidas eventually won a partnership between Beyonce and her sports brand Ivy Park.In the work, it is a new footwear and clothing series, as well as the expansion and re-launch of the Ivy Park brand.According to Business Insider, she will also play the role of \"creative partner\" with Adidas while retaining control of Ivy Park.Beyonce and Adidas said in a press release announcing their cooperation that they will also be committed to \"unique purposes --Focus on driving projects that empower the next generation of athletes, creators, and leaders.Read the latest story of Dianne de Guzman and send her news tips in dianne.Deguzman @ sfgatecom.Via SFGATE breaking news email, start receiving breaking news emails about wildfires, civil emergencies, riots, National breaking news, Amber Alerts, weather emergencies and other major events.Click here to make sure you get the message.
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