Traditional sports industry will shift to vertical B2C sales network

Leisure sports T-shirt deals, rain in maple dongguan well-known manufacturers! Sports wear traditional industry as the change of the market is going downhill trend, even appear many well-known brand closures, but to this year, sportswear group purchase industry began to have some different. According to professional sporting goods online mall to realize more than domestic sales have surged, part of the turnover is growing by 50% or more a year, a B2C generally trapped in the 2012 inventory, high consumption of blood and continuing losses miserably heavy phase, the author from a famous sports professional sports network B2C Marketing Department learned that keep profit margins up slightly in 2012 cases, the annual turnover to achieve grow by more than 50%. In the main part of the network have table tennis, badminton, tennis, outdoors, fitness, etc. , are major suppliers of some domestic and foreign well-known sports business, many business brands, high-end products. “ Casual shoes clothing products in 2012 by the impact is very big, but its professional brand sales are not '. ” Set head of marketing, this is also make professional leisure sports T-shirt deals B2C website bucked up an important reason. The author from the recently published a well-known sports brand company 2012 annual results found that revenue reduced compared to 24. 5%, losses of 19. Net 7. 9 billion, reduce the number of stores up to 1821, the multiple brand sales badly damaged; At the same time, another famous sports brand turnover year-on-year reduction 14. 4%, gross margin decline in 23. 1%, gross margin thin 4. 3%, sports life series shrink 590 stores. However, in the famous sports brand in the 2012 annual report disclosure of information, the professional badminton equipment brand in such aspects as research and development, sales channels and improved at the same time, garment, shoes, rackets and equipment accessories category sales have also made rapid growth. In the face of such phenomenon, has a long-term study of sporting goods retail analysts told me that sporting goods industry in 2012 and 2013, will experience a large adjustment of transition. And this transition process will have a large number of professional sport B2C benefit. The analysts view, the main brands will change from three aspects, & other; First, from public fashion goods, in the direction of specialization, functional regression; Second, the sales model directly from the wholesale agent type to the retail terminal convergence; Third, channel selection from offline single channel to online and offline mode. ” “ The trend of sports brands will give us these professional face to face with the terminal consumer online retailers big opportunities. ” A B2C said. Market principals, tells the author, because their sites in the main such high-end brands. Leisure sports T-shirt deals & other; Achieved a big increase this year, have the opportunity to strengthen existing category advantage at the same time, focus resources to push the new category, to achieve single category expansion target of 200%. ” “ In the long term, vertical B2C will become more obvious to the upstream, and brand will have a more in-depth cooperation, achieve sometimes-complex mix-and-match I have you need, and not just a sales channel. ” A senior retail, vertical B2C is a platform in the face of certain people, can do a very professional and high-end, & other; This is a great platform for brands is difficult to completely replace value. ” Leisure sports T-shirt deals, rain in maple website B2C manufacturer direct selling online, you can online consulting or leave a message to us, our customer service group purchase matters can also pick up the phone to call our hotline:. We will serve you wholeheartedly! More information: the rain in maple sweethearts outfit to add your love
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